The Marketing
Cloud Platform Market is expected to reach USD 15.03 Billion by
2026, according to a new report by Reports and Data. The increase in growth is
mainly associated with the adoption of advanced cloud technology services that
allow thousands of customers to access similar resources helping companies to
cut down their expenses. Based on statistics, the penetration of advanced cloud
based platforms that helps to develop new technology is also a significant
factor stimulating market demand.
Businesses have quickly moved towards cloud technologies
globally in recent times, the primary reason for the large scale acceptance of
cloud technologies have been extensive scalability and decreased operational
costs offered by cloud services. Tremendous opportunity for growth awaits the
market as it is an emerging technology.
Due the presence of advanced economies, like the United
States (US) and Canada, North America is estimated to hold the largest market
share of 26.3% in 2018. In this region, cloud-based applications are increasing
traction among the test teams QA teams. The region’s powerful financial
position also allows it to invest heavily in advanced testing tools and
technologies. These improvements have provided North American organizations a
competitive edge in the market.
To identify the key trends in the industry, click on the
link below:
Further key findings from the report suggest
Ø The
Marketing Cloud Platform Market is estimated to reach USD 15.03 Billion by 2026,
at a CAGR of 7.8% during the forecast period.
Ø The
services segment is anticipated to grow at the higher rate of 8.1% during the
forecast period. The demand for supporting services is increasing, along with
the growing adoption of the marketing of cloud platforms among industries.
Ø An
ever-increasing need for managing customer journey and autonomously increasing
marketing campaigns has played a significant role in the enactment of marketing
cloud platform and services across various end user industries
.
Ø E-commerce
End users are anticipated to witness the highest CAGR of 7.9% during the
forecast period.
Ø By
marketing type, the sales channel segment is anticipated to witness the highest
CAGR of 8.4% during the forecast period.
Ø APAC
is forecast to be the fastest growing market with the highest rate of 8.3%
during the forecast period. The drivers for the growth of this region are the
presence of key players, favorable reimbursement policies, and rising use of
technology in the emerging countries like India, China and Japan, along with
several initiatives initiated by the government.
Ø Various
players are developing strategies to mark their presence in the industry.
Ø Oracle
launched a placement solution in November 2018, named Pre-Bid by Moat.
Ø Its
main aim was to allow the marketers to recognize and use ad inventory that
matches their high standards for third-party viewability and Invalid Traffic
(IVT).
Ø These
new features will improve the existent brand safety segments that are accessible
on the Oracle Data Cloud and build a suite of media spend security offerings.
Ø The
Key players in the Marketing Cloud Platform Market include Cision, Global, IBM,
Hubspot, Hatchbuck, Agilone, Infusionsoft, Maropost, Mediamath, Nielsen,
Optimove, Oracle, Pegasystems, Sailthru, Salesforce, SAP, SAS, Selligent,
Sitecore, Adobe, Digital, Emarsys, Episerver, and Fico.
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For the purpose of this study, Reports and Data have
segmented the market on the basis of Deployment, Type, Marketing type, End user
and region:
Deployment Outlook (Revenue, USD Million; 2018-2026)
- Public
Cloud
- Private
Cloud
Type Outlook (Revenue, USD Million; 2018-2026)
- Platform
- Services
Marketing Type Outlook (Revenue, USD Million; 2018-2026)
- Advertising
- Branding
- Designing
- Sales
Channel
- Communications
- Customer
Support
End user Outlook (Revenue, USD Million; 2018-2026)
- Retail
and Ecommerce
- Media,
Entertainment, and Gaming
- Travel
and Hospitality
- Banking,
Financial Services, and Insurance
- IT and
Telecom
- Others
Regional Outlook (Revenue, USD Billion ; 2018-2026)
- North
America
- U.S.
- Europe
- France
- UK
- Asia
Pacific
- China
- India
- Japan
- Latin
America
- Brazil
- Middle
East and Africa
Read More Report of
Information and Communication Technology Category at: https://www.reportsanddata.com/report/category/information-technology
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